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Frequently Asked Questions

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Digital Ads

Does pay-per-click really work?

Yes, pay-per-click really works for sure, but first, you will have to understand that what kind of website you have as this is very important so that you get overall good results.

For example, if you have an e-commerce website, then there is a long-term possibility of excellent results from PPC.

For this, you will have to create a right campaign, extensions, category, ad group and a call to action button for your ad campaign. You will certainly get good results if you create your ad campaign wisely.

How pay-per-click works?

For your ads to appear along with the search results of search engine that is commonly known as SERP (Search Engine Result Page), advertisers do not pay anything to the search engine to ensure that their ads are more frequently shown to the viewers than their competitor’s ads.

Instead of this, there is an automated process known as ad auction that every search engine uses to determine the relevant advertisements that are to be shown to the viewers and which ads more frequently appear in the search phases.

An ad auction is a bidding system. In this, advertisers bid for the search terms which when triggered or searched in the search engine, displays their target sponsored link. These search terms are widely known as Keywords.

What does pay-per-click mean?

Pay-per-click, also known as CPC that is Cost-Per-Click, is an advertising model on the internet in which an advertiser pays a sum of money to the publishers when someone clicks on the link for that ad. In other words, it is a way of buying visits to the website rather than earn visits organically.

One of the popular forms of advertising on the internet is through search engine advertising. In this, advertisers bid on search terms such as “PPC advertising”, that is relevant to their marketing business.

When we are talking about content sites, they charge a fixed price rather than bidding, and when we are talking about search engines, they use a bidding system for ads.

PPC is also known as banner ads that are shown on websites with relevant content.

What is pay-per-click marketing/advertising?

Pay-per-click is commonly known as PPC in the marketing world. It is an internet advertising model in which an advertiser pays a sum of money every time their ads are clicked. In other words, it is a way of buying visits to a website rather than earn visits organically.

One of the famous forms of advertising on the internet is through search engine advertising. It allows advertisers to bid for the placement of the ad in a search engine’s sponsored links. When someone starts a search using relevant keywords that are related to the advertisement, then that sponsored link is shown at the top of the search results.

For example, if we search for “PPC agency”, our sponsored link might show up in the google search results page.

What is a pay-per-click campaign?

PPC is the easiest way to reach a relevant audience for your websites. In this, advertisers only must pay to the publishers when someone clicks on their ads on the result page to reach advertisers landing page.

Steps to create a successful campaign for your business:

1 – Decide your goal:

Firstly, you should think why are you building this ad campaign, what are your expectations from this ad campaign and how and where you should place your ads or which ad company you should consider after all, “well begun is half done.”

2 – Choose your budget or daily expenditure:

After that, you will have to decide your daily budget because you have pay publishers on a regular basis or whatever other options are available.

3 – Make a keywords list for your ad:

This is the essential part of your ad campaign. Choosing right keywords for your ad is very necessary because only right keywords will help you run your ad campaign successfully.

4 – Bid on the keywords that represent your business aptly:

Start bidding on that keyword that can easily describe your business.

5 – Start creating best landing pages:

Start creating user-friendly pages that have an easy call to action button and links.

6 – Never Cheat Visitors:

Don’t cheat your visitors because if you do so, then it leaves a negative impact on your business.

7 – Optimize your campaign regularly:

This is very important for any trader, if your conversion rate is high, then your CTR should be high.

8 – Hire Professionals for your website:

For the success of your ad campaign hire professional campaign managers. There are lots of professionals in the field of digital marketing, you can choose a suitable person wisely among them, for your ad campaign.

What is pay-per-click management/service?

Pay per click management is nothing else, but simply it is the management of paid ads that are being shown to the customers.

To grow your business fast, you should consider hiring a company that provides PPC services and manages your ads formats.

They offer full service starting from creating your ad then set a perfect bid for every keyword that is related to your business and then provides you day to day report for your ads and uses various new tactics that give you high jump in your business and managing your business software as well.

What does pay-per-click cost?

Pay per click cost is up to you, what you want to pay for every ad clicked on the publisher’s site is entirely dependent on your budget.

Just start with a daily budget, you are comfortable with and change at your own convenience later.

Most of the business start their ads with a starting budget of  $10/- per day.

There are no such contracts that your ad should be shown x number of times at x cost when you start your ad campaign.

It’s totally up to you that where and how you want to show your ad and you can adjust, pause and resume your ad campaign at any time you want.

When to use pay-per-click?

You will have to use pay per click when you think to grow your business by reaching out to potential customers.

The best time to use PPC is at the beginning of your business, as it is the time when you need more customers to use your services or products.

This strategy lays the foundation for your future growth.

But also, there are different goals at different stages of a business where it needs PPC at the right time.

You can see and analyze the time when there are more clicks on your ads and schedule it for then.

For example, if your ad group gives a good result from 6pm to 9pm in the evening and then during 9pm to 11 pm is the lean period for your ad, then you can schedule your ad at that time when there are good results, i.e. between 6pm to 9 pm.

There is relevant data available in the dimension tab on Google Ads, that will help you to analyze the right strategy and time for your ads.

Why pay-per-click is important?

PPC is one of the critical forms of digital marketing.

It is that ad format in which advertisers do not pay for the placement of their ads but only pay if their ads are being clicked by users on the basis of pay per click.

These Ad Words are created by a program such as Google Ads that can quickly create a campaign for your ad with proper keywords research.

It is important because it directs the relevant audience to your website, helps in lead generation revenue generation.

Why use pay-per-click advertising?

You should use pay per click advertising to boost traffic to your site. PPC can have a significant and positive impact on your business and brand. PPC advertising:

– Offer a quick entry in the SERPs .

– Results are easy to measurable and track.

– Works well with other marketing channels.

– Provides a wealth of useful data.

Why pay-per-click advertising works?

Pay per click works well for those businesses who wish to expand or want to be highlighted in the market and want to bring relevant customers for their products and services.

For this, first, you will have to analyse whether your services and products need to be advertised or not.

If you feel there is a need, then you can create an ad campaign for your business, but in order to appear in the search engine result page (which is commonly known as SERP) on the top 10 positions, you can’t just pay more to the advertisers to ensure that your ad would appear more prominently than your competitors.

Instead, ads are subject to an ad auction which is an automated process, that is running on every search engine to determine the validity and relevance of your ads.

Why is pay-per-click effective?

Pay per click is very useful for promoting your business.

PPC involves directly targeting your customers to promote your services or products.

It is a model of digital marketing in which advertiser pay for the ad clicked on the publisher’s site.

If you want good traffic on your site and want to grow your online business, then you should opt for PPC advertising as it gives you good traffic result for your website.

But one thing that you should keep in your mind while choosing PPC is that PPC might work for a business that is related to their niche while it might not working for even a big e-commerce website due to the business objectives.

Channels that do pay-per-click?

When an advertiser thinks of pay per click, their mind always moves to the Pay Per Click or search advertising.

It is very common to all the people who think of Google Ad words and Google paid advertising.

This is because of the popularity of Google.

You can start your first ad campaign either with Google Ads or Bing Ads campaign, with Google being the most trusted and widely used search engine.

Search advertising is a channel where you can display your ads and sponsored links and number of the visitors who search for the keywords that are related to your business niche.

You will have a certain amount of characters to be used in your adverts that are shown to the visitors, and you must pay only when they click one of your ads and visit your site.

What Search Engines Should I Use?

There are lots of search engines available on the web such as Bing, Yahoo, Google and many more.

You can opt for any one of them, or you can consider all the search engines, it entirely depends on you.

But, according to me, if you want to get traffic from US and UK, then Bing search engine is best for you, and if you want traffic from all over the world, then there is no other search engine except Google.

What are pay-per-click ads?

Pay per click is the ads that are commonly known as PPC in the marketing world. It is an internet advertising model in which an advertiser pays a sum of money when their ads are clicked.

In simple words, it is a way of buying visits to the website rather than earn visits organically.

One of the popular forms of advertising on the internet is search engine advertising.

It allows advertisers to bid for the placement of the ad in a search engine’s sponsored links.

When someone starts a search related to any keywords that are connected to the advertisement, then that sponsor links are shown at the very top in the search results.

For example, if we search for “Internet marketing”, our sponsored link might show up in the google search results page.

There are different types of ads that advertisers can use, these are:

1 – Lead Generation Ads.

2 – Dynamic Product Ads.

3 – Abandoned Cart Ads.

4 – Customer Thank You, Ads.

5 – Existing Customer New Product Ads.

5 – New Traffic Generation Ads.

Should I bid on my brand name?

Yes, you should bid on your brand name because it is easy to appear in the SERP as compared to the competitive search terms.

If the user searches for your brand name, then it is most likely that it would result in a visit to your site.

But a negative side of brand bidding is that when it is already organically appearing in the search results of your brand name, then it is a waste of your money and time.

Is it best to have the #1 ranking for my keywords?

Yes, it is best to have #1 ranking for your keywords because if your keywords rank #1 in the search results, then it is most likely that users will visit your site, as more than 80% traffic is generated from the first search result of any keyword.

But it is not easy to rank your keywords in the search results because there are lots more advertisers who bid for similar keywords.

So, you should keep researching for keywords that are low cost, have more traffic and less competition, then only with some efforts you can appear #1 in the search results.

What’s the difference between PPC and SEO?

The main difference between PPC and SEO is that traffic coming on your site from PPC is paid while traffic coming from SEO is organic, and it doesn’t cost you even a penny of money.

But if you want that people’s visit your site, free of cost to you, then you should optimise your website for SEO and for that, you have to rank your keywords for your site to appear in the very first page and at the very first position of the SERP.

You can also use both PPC and SEO to further increase your website traffic because if your site SEO is good enough, then it is most likely that your business appears organically both in ads as well as in paid search.

Does pay-per-click affect my SEO?

NO, Pay Per Click does NOT affect your SEO.

But this question is complicated; we cannot just say yes or no in reply to this question.

Although the truth is that pay-per-click and SEO will have to work together to increase your brand visibility online.

But for your brand visibility, as a businessman, you must be aware of every aspect of digital marketing.

Before investing in the advertising, you will have to think that is it profitable for you or not.

I know my business; this is the ad copy that sells my product.

This is very important that you should know your business and create ads according to your business, only then you can attract relevant customers to visit your site and browse your products.

But one thing you should keep in mind while creating ads for your product is that the products that are shown in your ad are the same on your website when users click on that ad.

If it is not so, then consumers might visit your site, but that visit won’t result in sales.

I heard that paid search is expensive. How much does a campaign cost?

Yes, pay per click is expensive if you don’t know your target audience and from where it will come.

But if you know the right strategy, for PPC advertising then you can reduce the budget for your ad campaign and optimise it according to the need of your business.

A campaign cost is not so high, and you can start your ad campaign with just $1000 /- and it’s up to you, how much you want to spend per click.

How Long Does It Take to Build a Campaign?

It takes up just 5 minutes to build a successful campaign and start getting traffic to your site.

But there is a problem in that, for grand success in your business, you should keep in mind that, at the early stage of your campaign you should wait for the first week to pass and after that check and re-adjust the campaign for better results and after following these procedures for one month, you will be able to see fantastic traffic on your site.

Where can I see my ads?

After you successfully created your ad campaign, you are eager to see where your ads are shown and on what position, in the search engine, for your chosen keywords.

Use the ads preview and diagnostic tools in your ad campaign to see where your ads are being shown for particular search terms.

This is the easy way that helps you to understand and diagnose your ads without getting ad impression for your ads. It shows you the exact position of your ads in the search engine result page.

Do You Work on My Google Ads Account?

Yes, we work on your account. You can build your ad campaign either on Google, Facebook or Bing.

But to generate lots of visits to your site, it will take approximately a month of hard work and research.

Click-Through Rate (CTR)

Click-Through Rate (CTR) is a ratio that shows how your ads are performing and how often visitors click on your ads to visit your website when they are displayed.

It is the ratio of clicks received divided by the number of ads shown, that is Clicks ÷ total impression = CTR.


Conversions show you what happens after the ads are being clicked by the consumers, whether it ends up in the sale of your products, call to your business, signing up for your newsletter or download of your app. When a customer completes a predefined action, set by you, then it is called conversion.

Cost per Click (CPC)

Cost per click (CPC) is an actual price that you pay for each click in your PPC campaign. Pay-per-click is commonly known as PPC in the marketing world.

It is an internet advertising model in which an advertiser pays a sum of money when their ads are clicked.

In other words, it is a way of buying visits to a website rather than earn visits organically.

One of the popular forms of advertising on the internet is by search engine advertising which allows advertisers to bid for the placement of the ad in a search engine’s sponsored links.

When someone is searching regarding any keywords that are related to the advertisement, then the sponsored links are shown at the top of the search results.

For example, if we search for “Internet marketing”, our sponsored link might show up in the google search results page.

Cost per Conversion

Cost per conversion, also known as “Cost per action” or Pay Per Acquisition (PPA) and Cost Per Acquisition (CPA). It is an online pricing model where the advertisers pay for a specific conversion.

Impression share

Impression share is the percentage of impressions that your ads have received divided by the estimated number of impressions that you are eligible to get, that is:

Impression share = received impressions ÷ total number of impressions that you are likely to receive.

Eligible impressions are estimated using many factors, including quality, approval status, and target settings.

Impression share data is available for product groups, campaign and ad groups. It is an excellent way to understand if your ads would reach a more relevant audience if you increase your budget.

Quality Score

It is the measure of the quality of your ads, landing pages and keywords.

Higher quality score ads lead to the search results and often cost lower price.

Quality score is measured on 1 to 10 scales.

You can see your quality score in the keywords status column in your ad campaign.

The most relevant your ads and landing page more is the quality score.

Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a term used in the advertising world to calculate returns on the money that you spend on your ad. Ad Words predict future conversions, and accordingly, you can adjust CPC for your ad ,to maximize your conversion value.

Can you guarantee results?

Yes, we can guarantee that you will receive the best results on your advertisement campaign. We are here to help you get the best results from your ads, when we are creating, managing and optimising your Google Ad words, Bing Ads and Facebook Ads.

How long will it take to see results?

Yes, PPC can boost your brand awareness and raise visibility from day one, but a genuinely effective campaign can take months of careful and considered optimisation before the real potential of your PPC campaign becomes apparent.

What countries do you cover?

We cover all countries for Google Ads, Facebook and Bing advertisement campaigns.

My campaign works already; what more can Digital Ads do?

If your campaign works already then, we can help you maximize traffic from your ads by optimising your landing page and ads, by researching every day regarding your ad performance and manage it accordingly.

We analyse where and what keywords are best for your business and perform trial and error methods to identify right keywords that result in massive traffic to your site.

What does Digital Ads do that I can’t do myself?

Digital ads can do many things, that you cannot do by yourself. Such as you cannot visit site by site and door to door and tour local areas to tell about your business and the services and the products that you offer.

But with the help of online advertisement, you can quickly convey your message to the relevant customers who are interested in your business

As you know creating successful Ad Words account and after that setting up ad campaign can be very confusing for a layman.

So, we are here to help you get these things easily done. With the help of relevant and necessary tools, we organize and manage the ad campaigns that you can’t do yourself.

Also, we suggest new tips and tricks optimize your site and ads.

How exactly do you “optimize” a campaign? What does that mean?

We can help you maximize traffic from your ads by optimizing your landing page and ads, by tracking your ad performance daily and manage it accordingly.

We analyze which keywords are best for your business and undertake trial and error methods to identify the right keywords that bring substantial traffic to your site.

Also, it takes about a month to properly optimize your ads because, in the beginning, we cannot know where and what keywords are performing well for your ad. And we also consider competitors who have same ad group and are using the same keywords for their marketing.

We optimize your ads in such a way that it would appear on the top of search results, way ahead of your competitors.

What does that mean?

It means that you are getting best text ads, picture ads and video ads for your business, that are created and designed to fulfil your business needs. This is a vital part of your business whether you want to increase traffic to your site or want to expand your business to procure relevant customers.

Is My Budget Paid Directly to Digital Ads?

No, the budget is paid directly to Google, Facebook or Bing on the basis of Pay per Click or Pay Per Impression being shown.

We are here only to help you optimise your ads for Google, Facebook or Bing so that you can get better results from your ad.

Also, you can optimize your ads for picture ads or video ads according to your own budget. But according to me, video ads are the best way to convey your messages to the relevant customers.

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