I'm a French-born digital marketing enthusiast who dove into the internet world in 1999 while working as an insurance broker. Crafting my first website sparked my passion for digital development and marketing.

As the internet evolved, I adapted, moving from a do-it-all mentality to specializing in marketing digital skills.

My journey includes owning an e-commerce business for over a decade, freelancing for brands like The Kooples, and starting my digital agency in Strasbourg.

Despite struggling with dyslexia, I pursued my dream of living in New Zealand, finally making it happen with my family in 2015.

After four years as a corporate digital marketing executive at Ezi Car Rental, I returned to my entrepreneurial roots, using my experiences to help clients succeed in the digital world.

In the meantime, I made the decision to apply for New Zealand citizenship and fully immerse myself in the kiwi culture. The thought of becoming a part of such a unique and welcoming community was incredibly exciting. This was a personal journey for me, filled with excitement. So I took the necessary steps to make this dream a reality!

At the end of 2022, I decided to return to France because I missed my friends and family. The four years of confinement were tough for me and my family. Since I already worked remotely with most clients, I made the move after careful thought. It took six months to organize everything, but by April 2023, I was back in France.

Upon returning home, I was finally able to fulfill a long-standing dream that had eluded me during my time in New Zealand. I took the opportunity to open a beautiful holiday house, something that I had always yearned to do. The sense of accomplishment and satisfaction that came with seeing my dream come to fruition was indescribable, making all the hard work worth it.

Non I continue offering my Google Ads skills to clients worldwide while enjoying the comfort of my home.

Ezi Car Rental - Digital Marketing Strategy

The company's previous website was outdated and did not perform at its best. The company was not utilizing paid search advertising (PPC) to its full potential. As a result, the company's website traffic stagnated, and its conversion rate was average.

My first task was to update the company's website and improve its SEO rankings. I also implemented a PPC strategy and optimized the company's digital marketing channels.

The results were impressive. Over three years, the company's turnover grew by 200%. Thanks to my effective digital marketing strategy, Ezi Car Rental is now a leading car rental provider in New Zealand.

Decathlon New Zealand - Launch of Decathlon in New Zealand

When Decathlon New Zealand partnered with me, they were looking for a more efficient way to reach their target market and generate awareness for their brand in New Zealand. In just one year, our partnership yielded a return on ad spend of over 500%.

This success can be attributed to several factors. To start with, I deeply understand the sports and outdoor industry, which allows me to create relevant and engaging ads that resonate with Decathlon's target audience. Additionally, PPC platforms offer impressive targeting and segmentation capabilities, which I use to reach the right customers with the right message.

The Kooples - Expand the brand in the UK, US, and DE

The Kooples is a luxury fashion brand looking for an SEO and paid advertising expert to help them grow the business at a very high speed. I implemented best SEO practices for multilingual e-commerce websites to deploy the brand internationally in the US, UK, and DE. I also deployed an exceptionally performing PPC strategy for the brand to penetrate these markets.

The results were impressive. The Kooples became a household name in all three markets in three years, thanks partly to my successful SEO and paid advertising campaigns. The brand's website traffic grew exponentially, and its revenue increased significantly. I was able to help The Kooples achieve all of their business goals, and they are now one of the most successful luxury fashion brands in the world.

Tawkify - Performance Marketing

When I joined Tawkify as their Performance Marketing Specialist, the company saw rapid growth and needed someone to help sustain it. I had a lot of experience in paid advertising, so I was excited to put my skills to use and help the business grow even more.

I started by analyzing the company's current performance and developing a strategy to improve its results. I then began implementing that strategy, combining paid advertising strategies for Google Ads and Facebook Ads.

Managing a seven figures monthly budget is not easy, but thanks to my performance marketing strategy, Tawkify saw significant growth in website traffic and conversions.

Worksuite - Paid Advertising

When Worksuite came to me for help with their Google Ads campaigns, they sought a way to generate more leads worldwide. Their SAAS solution is operating in a highly competitive market, and they needed a Google Ads strategy that could target potential customers in different countries.

I began by auditing their current campaigns and identifying areas where I could improve performance. Then, I developed a targeted strategy that focused on generating qualified leads. By using geo-targeting and custom bidding strategies, I was able to improve the ROI of their campaigns and generate more qualified leads from around the world.

Bechtle - Shopping campaigns

Bechtle brought me on board to help implement France's first shopping and search campaigns. Bechtle had never done this before, so it was a learning process for everyone involved.

We started by researching the best keywords and phrases to target. We also looked at what competitors were doing and tried to emulate their strategies as closely as possible.

Once the campaigns were up and running, we monitored them closely to ensure they were performing as well as possible. We made adjustments as needed and gradually saw results start to improve.

The result was a successful shopping campaign that helped Bechtle grow its business in France.

• Certified Google Partner (Google Ads) – Google – 2005, 2007, 2009, 2011, 2013, 2015, 2017, 2019, 2021, 2023
• Microsoft Advertising Certified Professional - 2021
• Finalist in Excellence in Customer Service Delivery, Excellence in International Trade, and People’s Choice with Ezi Car Rental – Westpac Auckland Business Awards – 2019
• Winner of the Google Partners Specialist Challenge (Google Ads) – Google – 2017
• Certified Google Analytics – Google – 2017, 2019, 2021
• Certified SEO Expert – SEO Camp Association – 2010
• Master’s degree in E-marketing – Strasbourg School of Management – 2006
• Master’s degree in Economic and Business Management – Louis Pasteur University – 2002